By Neil-Monticelli Harley-Rudd
James Ward could not emulate the success of compatriot Jamie Baker in the opening round at Eastbourne.
The British wildcard, a former quarter-finalist at Devonshire Park had a shot at scrapping through but Croatian-born Australian Marinko Matosevic proved too hot to handle.
But battler Ward, son of a London taxi driver, was all revved up from the off to steer his way to the opening set.
But Matosevic stepped up a gear to overwhelm his opponent, who appeared to have no answer in the second set.
The vocal crowd helped Ward get back on track after the second set diversion, but Ward simply ran out of steam and ideas to succumb 4-6 6-1 6-4.